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Using a Social Norming Campaign for Impaired Driving Prevention How Does Social Norming Work? Truly, the science of positive social norming theory could fill up an entire book by itself. What you will read here is an abbreviated version of social norming theory and social marketing practices in their most basic forms. Two premises need to be clarified which will help you understand why the theory works. First, you need to believe that most students want to be "normal" or in the majority, whatever they perceive that to be. The second premise is that most students have the skills and the desire to take care of themselves. To read more about social norming, click here. Customize Your Health Education Materials The BACCHUS Network™ has a Customized Health Education Materials Catalog that has resources allowing campuses to create their own personalized campaign without having to find a graphic artist or a photographer. What makes the Customized Health Education Materials Catalog so unique is the ability campuses have to add their own data, logos and photos. Personalizing health education to each campus as opposed to simply using a national campaign will add even more credibility to your efforts. A health educator can choose a template, send in personalized information and wait for the campaign to arrive in the mail. Each of the templates offered are campaigns that have been successful nationally, focus-grouped by students and designed by professional artists. For more information, contact The BACCHUS Network™'s national office at 303-871-0901 or David Hellstrom at BACCHUS Midwest at 612-824-3025. |
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