BACCHUS STORE

Program Planning Action Guide

Marketing Your Program

Using Social Norming

Model Programs

High Risk Times

Creating a Safe Ride Program

Collaboration

Taxicab Service

For areas where most students live away from campus and hangout spots are scattered throughout the community, a taxicab service is most effective. A taxi cab service provides the same basic service as a van/shuttle program but is able to "operate" up to 24 hours a day, depending on the needs of the community and the financial resources available. They can be structured to work with one company (through a bidding process) or with several companies. Rides are obtained by either calling the cab company directly (if only one company is used) or calling a program dispatcher. Fares for program use are billed monthly to the sponsoring organization and may, depending upon the arrangement, include gratuity. Other contract provisions with cab companies frequently include a fixed rate per person, limit to where transportation is provided without an additional charge to the riders and a restricted number of guests permitted to ride with students.

Advantages

  • Services large communities efficiently.

  • No insurance, staffing, or vehicle maintenance concerns.

  • Costs relative to use, which keeps the cost to service ratio constant.

Disadvantages

  • Costs difficult to forecast, since they depend upon the number of cab rides given and the number of passengers per cab.

  • Drivers are not trained to handle intoxicated passengers or emergency situations.

  • Vehicles are staffed by non-students, which may reduce the comfort/security level for some riders.

  • Only one company employee per vehicle.

  • Capacity per ride is limited to about 4.

  • Tendency for some students to use the program when not needed for the intended purpose.

  • Ridership and billing inaccuracies sometimes cause financial repercussions.

  • Unpredictable response times to ride requests.