BACCHUS STORE

Program Planning Action Guide

Marketing Your Program

Using Social Norming

Model Programs

High Risk Times

Creating a Safe Ride Program

Collaboration

Steps to Take to Implement Your Program

Starting a program will take time, money, and hard work, but the benefits far exceed the costs. Whenever you start a program, much of the work comes beforehand. To assist you in getting your program off the ground, we have created a list of steps that will help guide you in your efforts. Keep in mind that depending on your campus, the implementation of these steps could take anywhere from several weeks to several months, but either way, this will help you create a timeline for your project.

Whichever program you choose to implement, these are the first steps:

  • Contact community and campus groups

  • Form student and advisory committees

  • Research previous school-initiated safe ride program efforts

  • Research other community safe ride efforts

  • Hold a student committee meeting

  • Determine the target audience

  • Review (and make any necessary changes to) a student survey (to find out what student habits and needs really are so your program is optimally effective)

  • Identify those conducting surveys and assign times/places

  • Conduct the survey

  • Tabulate results from survey and analyze the data

  • Hold a joint student and advisory committee meeting

  • Develop a mission statement and objectives

  • Select a set-up option

  • Name the service

  • Decide upon a logo

  • Develop a slogan

  • Write procedures and guidelines

At this point, the next steps will be dependent upon if you are implementing a van/shuttle service, or a taxicab service.

If you are developing a van/shuttle service, your next steps are as follows:

  • Hold a student committee meeting

  • Determine staffing needs and responsibilities

  • Establish training and vehicle maintenance policies

  • Develop a budget

  • Design record-keeping forms

  • Put your plan in writing!

  • Submit your proposal to administration and legal counsel

  • Obtain a list of restaurants and bars

  • Enlist establishment participation

  • Actively pursue funding avenues

  • Follow up on administrative and legal counsel approval of your proposal

  • Put together a plan for promoting the program

  • Design publicity materials

  • Plan events

  • Write materials to solicit/arrange media coverage

  • Secure approval in writing for your program proposal (from administration and legal counsel)

  • Secure sponsor(s)

  • Make follow up calls to secure establishment participation

  • Plan launch of program

  • Publicize program

  • Distribute publicity materials

  • Distribute press release prior to launch

  • Launch program

  • Hold a kick-off event

  • Recruit staff and establishment participation

  • Re-supply and distribute publicity materials

  • Publicize program and sponsors

  • Keeps accounts payable up to date

  • Tally ridership statistics

  • Recognize staff and sponsors

  • Educate students

  • Evaluate effectiveness annually

Likewise, if you are developing a taxicab service, your next steps are as follows:

  • Hold a student committee meeting

  • Determine staffing needs and responsibilities

  • Develop a budget

  • Determine cab company bid and contract format

  • Obtain a list of cab companies

  • Design record-keeping forms

  • Put your plan in writing!

  • Submit your proposal to administration and legal counsel

  • Solicit bids from cab companies

  • Obtain each cab company's vehicle maintenance policy

  • Obtain list of restaurants and bars

  • Enlist establishment participation

  • Actively pursue funding avenues

  • Follow up on administrative and legal counsel approval of your proposal

  • Put together a plan for promoting the program

  • Design publicity materials

  • Plan events

  • Write materials to solicit/arrange media coverage

  • Secure approval in writing for your program proposal (from administration and legal counsel)

  • Secure sponsor(s)

  • Select and secure taxi company(ies) by contract

  • Finalize accounting plan with taxi company(ies)

  • Make follow up calls to secure establishment participation

  • Plan launch of program

  • Publicize program

  • Distribute publicity materials

  • Distribute press release prior to launch

  • Launch program

  • Hold a kick-off event

  • Recruit staff and establishment participation

  • Re-supply and distribute publicity materials

  • Publicize program and sponsors

  • Keeps accounts payable up to date

  • Tally ridership statistics

  • Recognize staff and sponsors

  • Educate students

  • Evaluate effectiveness annually