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Program Planning Action Guide
Marketing Your Program
Using Social Norming
Model Programs
High Risk Times
Creating a Safe Ride Program
Collaboration
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Marketing Your Program
There are advantages to building close relationships
with members of both the campus and community media staffs. A personal
rapport with these individuals can only help the success of your
activities. When promoting a message, a campaign, and a specific
event there are three types of marketing that are easily accessible
and, even better, they are free! These media tools include Media
Alerts, Press Releases and Public Service Announcements (PSA).
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