BACCHUS STORE

Program Planning Action Guide

Marketing Your Program

Using Social Norming

Model Programs

High Risk Times

Creating a Safe Ride Program

Collaboration

Marketing Your Program

There are advantages to building close relationships with members of both the campus and community media staffs. A personal rapport with these individuals can only help the success of your activities. When promoting a message, a campaign, and a specific event there are three types of marketing that are easily accessible and, even better, they are free! These media tools include Media Alerts, Press Releases and Public Service Announcements (PSA).